Marketing Organisation Audit
Does your marketing organisation compliment your operations?
The audit covers the following:
Formal structure
- Does the marketing director have adequate authority
and responsibility for company activities that affect
customers' satisfaction?
- Are the marketing activities optimally structured along
functional, product, segment, end-user and geographical lines?
Functional Efficiency
- Are there good communications and working relations
between marketing and sales?
- Is the product-management system working effectively?
- Are product managers able to plan profits or only sales
volumes?
- Are there any groups in marketing that need more training,
motivation, supervision or evaluation?
Interface Efficiency
- Are there any problems between marketing and manufacturing, R&D,
purchasing, finance, accounting and/or legal that need attention?
