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Marketing Audit

Get your marketing ready for the marketplace


Welcome to Marketing Audit. A marketing audit does exactly what it says. If your marketing operations are inline with your business objectives, and fit well within your corporate capabilities, you will benefit from improved marketing and higher profit potential.


The audit will involve the following:

Benefits of a marketing audit


A marketing audit is defined as "a systematic, comprehensive and periodic review of the entire marketing activities of an organisation" (College of Business).


The purpose of an audit is to:

The benefits of the audit, therefore, are: