Marketing Audit logo & link to the homepage




Get your marketing ready for the marketplace


The Audit Process

How we will audit your marketing operations


A Marketing Audit does exactly what it says. If your marketing operations are inline with your business objectives, and fit well within your corporate capabilities, you will benefit from improved marketing and higher profit potential.


The audit involves the following broad tasks:

The marketing audit


Our audit process follows the following areas:

These components have been defined by the marketing 'guru', Professor Philip Kotler, and are the accepted audits required for modern businesses. Source: Marketing Management - 11th edition. (Click on the name to go to Amazon to buy this book)